Due Date: 06/30/21
Funder: Robert Wood Johnson Foundation
About the Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation (RWJF) is the nation’s largest philanthropy dedicated solely to health. Since 1972, they’ve supported research and programs targeting some of America’s most pressing health issues—from substance abuse to improving access to quality health care—and they have witnessed great progress. They have also noticed that the nation has worked to improve health by focusing primarily on the health care system when in fact, people’s health is influenced significantly by where they live, learn, work, and play. Time and time again, they have come to recognize that no matter the issue, no single organization or sector can change the trajectory of America’s health alone. RWJF is working alongside many others to build a national Culture of Health. The organization’s goal is to help raise the health of everyone in the United States by placing well-being at the center of every aspect of life to bring about meaningful change, now and for generations to come.
About the Opportunity
As RWJF works to build a Culture of Health with partners across the country, the Prize program works to elevate the cities, counties, tribes, regions, and rural towns that are working at the forefront of advancing health, opportunity, and equity. By recognizing and promoting those efforts, the Prize affirms the direction of winning communities, enabling them to deepen and expand their local collaborations; leverage their Prize win for additional support and resources; and connect with other communities.
Narrative change is the main emphasis of the Prize program. Narratives shape understanding about what healthy, equitable communities are and how they may be created. The Prize program seeks to change today’s dominant narrative — from the stories in the media to ways policymakers describe solutions — which emphasizes that opportunities for health are defined by individual choices or chance, not the structural conditions and policies that create those opportunities. RWJF is seeking to increase the Prize program’s reach to a wider range of communities and its visibility with important audiences, such as policymakers, media, and health equity-focused networks.
Applications are due June 30, 2021.